Reasons why Facebook has switched to stories and why other businesses should too

Facebook’s invention of the Newsfeed has been the talk of the town since it was introduced. Officially introduced in 2006, it became the ultimate go-to place when it came to sharing posts with family and friends, the place where people came when they had nothing else to do, enjoying new content and sharing their daily life online. For almost a decade, the NewsFeed has been the most special part of Facebook, but then over the past few years, Facebook was blamed for spreading false news and not providing proper privacy settings.

They even accepted the fact that NewsFeed didn’t have a positive effect on the mental heath of an individual. This was the reason the company had to think of other means by which they could get back on track.

Facebook was never meant to spread negativity

Facebook was made with the ideology of aiding people to stay connected to those who mean something to their users. Mark Zuckerberg accepted that they did not fully accomplish what they claimed to in the past. In a Facebook post on his page he also mentioned that, “Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other.” They also stated that,“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.”

WhenThe Swiss Federal Institute Of Technology looked upon the factors that lead to the downfall of a social network, they came upon the fact that this happens when the connection between the user and the network breaks.

Facebook switching from NewsFeed to stories

In 2013, Snapchat introduced the new format, naming it “stories”. Stories became the new talk of the town soon, and people started to move to the story side than the NewsFeed side. The gaining popularity of stories made it the default format for content usage and creation. Mark Zuckerberg recently noted that people post more than one billion stories a day. Facebook’s chief product officer stated that,“the Stories format is on a path to surpass feeds as the primary way people share things with their friends sometime next year.” Adding to this, Mark Zuckerberg also shared how,“it looks like Stories will be a bigger medium than [news] feed has been.” Facebook is now making efforts to familiarise their users to stories. They are performing experiments and tests on how this can be achieved. But this will take some time because a platform as huge as Facebook needs time to change

How businesses can take benefit of stories

Showing your audience behind-the-scenes on your stories can build a stronger connection between the brand and their clients. The unfiltered, authentic content is always more welcomed than the heavily edited one.

Posting insta stories on your Facebook stories can be done with just a tap of a button and that will help save time and allow more clients to stay tuned to your stories as you never know if your client is more active on Facebook or Instagram.

 Social media Perspective Study by